Fit for the future, the 2021/22 AC Milan Home shirt represents both the team and the city. The iconic stripes of red and black are reinterpreted at varying widths to celebrate the creative friction of traditional and modernity giving rise to a new Milan, from the pitch to the streets to the city skyline.

In my role, creative director, I led the strategic and concept direction for the creative of the AC Milan 2021/2022 kits. Ideating and collaborating with key stakeholders to build and execute an omni-channel campaign.

Photographer: Carles Carabí

Videographer: NSS Agency

Senior Graphic Designer: Garrick Kwan

Location: Milan, Italy