For Tillys Fall 2017 campaign, the concept was derived from the idea of a day in the life in Los Angeles. Our talent lives in Los Angeles and all content was captured during a normal day with them skating and exploring the city.

In my role, art director, I concepted the campaign and oversaw the production of visuals in pre and post production. Executed print and digital components including landing pages, catalog, in-store signage, lookbook, emails, social imagery.

Photographer & Videographer: Jake Pollgreen

Location: Los Angeles, California