For Tillys Spring 2018 campaign, the concept revolved around the notion of desert festivals. The models are captured in open, bright, and beautiful desert landscapes that inspire consumers to explore with friends.
In my role, art director, I concepted the campaign and oversaw the production of visuals in pre and post production across mens, womens, and kids. Executed print and digital components including landing pages, catalog, in-store signage, lookbook, emails, social imagery.
Photographer & Videographer: Jake Pollgreen
Location: Joshua Tree, California
