Back to School. Either the best words or worst words for a kid. The campaign concept revolved around childhood and mischief and the idea of going back to school. The talent was captured playfully bending the rules and exploring the school grounds.

In my role, art director, I concepted the campaign and oversaw the production of visuals in pre and post production. Executed print and digital components including landing pages, catalog, in-store signage, lookbook, emails, social imagery.

Photographers: Jake Pollgreen & Kody Perrin

Videographer: Jake Pollgreen