For Tillys Kids Holiday 2017 campaign, the concept revolved around a retro California holiday. The models are captured in a beach town in Southern California with backgrounds comprised of muted and pastels colors, skateboards and old cars.

In my role, art director, I concepted the campaign and oversaw the production of visuals in pre and post production across mens, womens, and kids. Executed print and digital components including landing pages, catalog, in-store signage, lookbook, emails, social imagery.

Photographers: Jake Pollgreen & Kody Perrin

Videographer: Jake Pollgreen

Location: San Clemente, California