When you think of Formula 1, you think of Scuderia Ferrari and the iconic red of their cars and uniforms, and for a good reason too. They are the oldest surviving and most successful Formula 1 team ever. Today they continue to push the boundaries of what can be achieved on the track and remain the most supported team in the world. 

In my role, associate creative director, I led the concept direction for the creative of the Scuderia Ferrari collection. Ideating and collaborating with key stakeholders to build and execute an omni-channel campaign.

Location: Imola, Italy