PUMA takes consumers into the minds of its athletes and ambassadors with its new brand campaign ‘Only See Great’, to spread a vision of hope, optimism and self-belief. It will explore the career path of our brand ambassadors, as they will talk about their own journey to striving for greatness, listening to their hearts, and finding a vision that no one else can see. It will also explore the very idea of achieving greatness, what it means to struggle to do so, and how our perceptions of greatness have expanded over the last year.

In my role, associate creative director, I led the European shoots for PUMAs global Only See Great campaign. Ideating and collaborating with key stakeholders to build and execute an omni-channel global campaign.

Creative Director: Josh Tetrault

Talent: Usain Bolt, Lewis Hamilton, Karsten Warholm, Boris Becker, Gianmarco Tamberi, Kid Super, Patricia Mamona, Alicia Schmidt, Felix Streng, Hansle Parchment, and KC Lightfoot.

"I HOPE MY LEGACY WILL BE A MORE DIVERSE SPORT"

PUMA talked with seven-time Formula 1 World Champion Lewis Hamilton, about his vision of greatness in sports and in life, as part of the company’s “Only See Great” campaign. Apart from being one of the most successful Formula 1 drivers, Lewis Hamilton is also a philanthropist who wants to use his positive influence for the better.